Social Attributes measure how well a character deals with others in various ways. They encompass her appearance, charm, ability to master social graces and so on. Social Attributes provide the dice for rolls to make a good first impression, impress or cow others and understand what's happening in one's community.
Charisma is the mysterious quality that lets one person impress and please others through force of personality. Charisma plays a part in efforts to win others' trust and sympathy, and to bring them into alignment with the character's own views and goals.
• Poor. Even your best moments contain many minor gaffes.
•• Average. You seldom give unintended offense, and you enjoy reasonable social standing among your peers and neighbors.
••• Good. People trust you and enjoy your company without always realizing how much of your outlook they're adopting.
•••• Exceptional. You naturally lead whatever group you're in.
••••• Outstanding. You have the confidence of the blessed.
Manipulation is the quality of expressing oneself in ways that get others to agree, even if they don't necessarily trust the character. Where Charisma brings allegiance, Manipulation brings obedience in the present moment, with or without lasting affiliation. Note that Manipulation isn't necessarily dishonest: People can and do use rhetorical tricks in the service of causes that they genuinely believe in.
• Poor. You have a hard time sounding sincere even when you are.
•• Average. You can persuade and be persuaded about as easily as anyone else.
••• Good. You're accustomed to getting your way.
•••• Exceptional. You have the makings of a good preacher or inquisitor.
••••• Outstanding. Your words move all who hear them to aid your cause, and you speak with divine (or demonic) charm.
Appearance is the sum of all the factors that make an individual attractive to others. Physical beauty is part of it, but so are one's implicit attitudes, the subtle cues of body movement and poise and many other less obvious features.
• Poor. You're ugly by the standards of your own society and those of many others.
•• Average. You're inconspicuous.
••• Good. You attract favorable attention almost everywhere you go.
•••• Exceptional. You stand out in nearly any crowd, for good and ill.
••••• Outstanding. People routinely compare you to a demigod or angel incarnate.